NTA Japan Tour

Day Tour

Ehime Nighttime Foodie Tour in Matsuyama

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Price : EUR 160.16

  • Ehime Nighttime Foodie Tour in Matsuyama

Ehime Nighttime Foodie Tour in Matsuyama

  • Walking tour

NTA Good Point !

Experience Ehime's food and drink culture
A friendly local guide will show you around some restaurant and izakaya spots in "Matsuyama," where there is a rich mix of food culture.
Also, at one of Ehime’s famous restaurants that is inaccessible to tourists alone, please enjoy some food and sake that can only be recommended in the local area.
For the third activity, you will visit the "Haiku Bar" unique to Matsuyama, which is a city of literature and haiku poetry.
There, you can enjoy a cultural exchange with the locals, while experiencing Japan’s distinct and profound "haiku culture," where poems consist of seventeen syllables arranged in lines of five, seven, and five syllables.

I. Drink and eat at three of Ehime's hidden izakaya and bar spots in three hours!
After meeting up with the tour guide, you will be led through the lively local shopping district.
Make a toast at a small long-established izakaya, a hidden bar, and other famous establishments recommended by the guide!

Ⅱ. You can enjoy the local food recommended by the locals!
Enjoy the local dishes such as Jakoten (minced fish tenpura), Iyo beef, and seafood that you should eat when you come to Ehime.
You can also have a taste of the different sake made locally in Ehime.

III. Experience haiku with a master at the "Haiku Bar" where locals gather
Lastly, you will go to the "Haiku Bar" where you can have a unique experience. At the bar run by friendly locals, you can actually challenge yourself to writing a haiku, while learning about haiku poetry!
A special service is also offered where the master will give you a pen-name according to your name and interests.

<Address of Meeting Place>
In front of Matsuyama Mitsukoshi
MAP: https://goo.gl/maps/oU48wBBhY5e6MojZA

■ Access Using Public Transportation
About 15 minutes on foot and by tram from JR Matsuyama Station
About 1 minute on foot from Okaido Station

Tour Code

Basic Itinerary

(1) Local sake in Ehime Kuramotoya
(2) Sandaime Robata Matsuyama AKIRA 459 Bettei
(3) Hoyaken


1 time(s)


English speaking guide

Departure Note

2022-03-08 〜 2023-03-07   Tuesday/Wednesday/Thursday/Friday/Saturday
Every Sunday & Monday | Dec 30, 2022 | Jan 1-3, 2023
180 minutes

Terms & Conditions

14 to 8 days prior to tour date
7 to 4 days before the service date
3 days to 1 day prior to the date of the tour
On the service date / No show


■ Included
English Guide, Japanese sake tasting set, 4 drinks (non-alcoholic drinks are also available), 5 dishes

■ Not Included
Transportation costs to the meeting place, additional food/drink costs

■ Note
・The tour can be held in rainy weather.
・Contact the operator in advance if you have any allergies.
・ In accordance with Japanese law, you must be at least 20 years old to order alcohol.
*Non-alcoholic drinks are also available for the participant under 20 years old

Other Information

■ Participation Requirements
・5 years old or older

■ In Case of Incident (No-show, bad weather, arriving late, etc.)
・The tour may be cancelled due to weather conditions (strong winds, heavy rain, etc.).

Meeting Point

In front of Matsuyama Mitsukoshi






This booking is NOT immediately confirmed. NTA will check the availability with the supplier and will get back to you with the result within 2 business days. The summary of your request will be sent to you after booking, so please keep it.