NTA Good Point!

• Step into the heart of the market—a place that can feel a bit intimidating for individual travelers to explore alone—and experience the intense energy and expertise of culinary professionals up close.


• A behind-the-scenes sensory journey into the “Sanctuary of Food.” Explore the restricted areas of the market and experience the intense energy and expertise of culinary professionals up close on this exclusive tour.


• The tuna auction is a breathtaking spectacle. Witness the powerful moment when massive tuna are auctioned off and skillfully carved right before your eyes—a truly must-see experience.


• Indulge in the ultimate market-to-table breakfast. Savor the freshest ingredients, hand-selected by experts each morning, for an exceptionally luxurious and authentic dining experience.


• Enjoy local interactions at the outer market. Cap off your tour by chatting with expert vendors while hunting for the perfect souvenirs—a true highlight of this guided exploration.


• The perfect morning experience. This tour is the ideal choice for those looking to make the most of their early morning hours in Sapporo with an unforgettable adventure.

Welcome to the “Heart of Hokkaido’s Gastronomy.” While the city is still fast asleep, the gates of the Sapporo Central Wholesale Market—a hub for professional chefs and expert buyers—open exclusively for you.

This tour is far more than a simple walkthrough; it is a sensory adventure into the soul of Hokkaido’s rich culinary culture. Feel the raw energy of the market as giant tuna are traded in the blink of an eye, witness the sharp, discerning gaze of experts selecting the finest produce, and take in the sweet aroma of fresh seasonal fruits.

After exploring the market, a long-awaited breakfast awaits. Tasting the “true” freshness of ingredients selected by the master’s eye that very morning is an experience you will cherish for a lifetime. Finally, wander through the outer market to find the perfect souvenir while connecting with the friendly local vendors. A “special side of Sapporo,” beloved by culinary professionals, is waiting for you.